What is a Zalo Official Account and who needs one
A Zalo Official Account (OA) is a business page on Zalo. Customers follow it and message it like a shop.
What an OA can do
- Show a business profile with a menu.
- Reply to customers from several staff members.
- Send automatic greetings.
- Send official notifications through Zalo's paid channels.
Who should open one
Shops, clinics, spas and service businesses that receive many messages. A personal account is enough when you only talk to a few customers.
Menus change between Zalo versions. If a step looks different on your phone, check the Help section inside the Zalo app.
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